By Abby Seaman
Publication Date: 2025-12-16 00:30:00
Like so many jobs, artificial intelligence comes into play for me.
As one of the newsroom’s gift guide writers, I believe I understand the art of finding the perfect gift.
Just in time for the holidays, ChatGPT has introduced a new “Shopping Research” feature in the app. OpenAI said in a blog that the AI selects products based on prompts, does not rely on advertising and avoids “spam” websites.
According to OpenAI, this is just the beginning, suggesting that AI shopping will soon be the biggest disruptor in retail since online shopping.
Fleur Brown, chief industry affairs officer at the Australian Retailers Association, says most research into Christmas gifts…
