By Reuters Videos
Publication Date: 2026-08-13 14:01:00
STORY: ”There is a shift in strategy in recent years where they are hoping to get contracts from well-funded, very large Chinese firms that are looking to expand overseas.”
:: How is Microsoft maximizing it’s minor market in China?
:: Beijing, China / August 13, 2026
:: Eduardo Baptista, Chief technology correspondent
:: September 23, 2015
”So the relationship between Microsoft and China is three decades long, and it’s very deep. And it began in the nineties with a lot of investment from the company into what was still a very immature tech market. And, you know, back then, Bill Gates, he really wanted to bring technology to China for China.”
”The company still has had a lot of struggles in recent years as geopolitical tensions have affected Chinese domestic demand for a lot of Microsoft software. And there’s also U.S. restrictions on how much advanced tech U.S. companies can supply clients in China. And so the squeeze from both sides has been a defining, uh, dynamic…
:: How is Microsoft maximizing it’s minor market in China?
:: Beijing, China / August 13, 2026
:: Eduardo Baptista, Chief technology correspondent
:: September 23, 2015
”So the relationship between Microsoft and China is three decades long, and it’s very deep. And it began in the nineties with a lot of investment from the company into what was still a very immature tech market. And, you know, back then, Bill Gates, he really wanted to bring technology to China for China.”
”The company still has had a lot of struggles in recent years as geopolitical tensions have affected Chinese domestic demand for a lot of Microsoft software. And there’s also U.S. restrictions on how much advanced tech U.S. companies can supply clients in China. And so the squeeze from both sides has been a defining, uh, dynamic…
