How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI

This is a story about how generative AI helped a media agency CEO do the job of several people over the course of a few days.

It’s the experience that Dave Gaines, the CEO of Media By Mother, had when he was asked to deliver an RFI, which led to an RFP, for a global multinational client — just as the December holiday break was starting. Gaines declined to name the client, but it was a sizable pitch that would ordinarily take a team of people at least a few days if not weeks to…