In 2011, venture capitalist Marc Andreessen declared that “software is eating the world,” arguing that software-driven companies would upend every industry. That framing explains why the 2010s were dominated by digital transformation: incumbents and challengers alike invested heavily in enterprise software to automate workflows and compete with digitally native entrants.
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https://hbr.org/2025/05/how-gen-ai-could-disrupt-saas-and-change-the-companies-that-use-it
