By Joe Foley
Publication Date: 2026-05-10 12:00:00
Game developers continue to tread a difficult path when integrating artificial intelligence to impress investors but avoid the wrath of gamers. In its latest earnings presentation, Sony discussed how it uses AI to develop PlayStation games. It says the technology will “unlock the creativity” of its studios without replacing artists or developers, but the presentation may have left more questions than answers.
Sony said it is using AI to automate repetitive tasks, make payments and transactions more efficient, accelerate quality assurance and increase productivity in software development. Not much has been said about the generation of AI assets, suggesting that the focus is mainly on workflow efficiency. CEO Hiroki Totoki insisted that AI will not replace artists or developers, but the company said it will be used in areas such as 3D modeling and animation, making the potential use cases sound quite broad.
Hideaki Nishino, CEO of PlayStation, gave a complete presentation about AI in …