How data science and AI are revolutionizing market intelligence

Market intelligence is being transformed by data science and AI, helping companies gain a predictive advantage in their industries. To find out more, we spoke to Tom Beckers and Freek Hens from the Dutch consulting firm Hammer.

In today’s data-driven landscape, companies are increasingly turning to data science to transform their market intelligence from a reactive process into a predictive powerhouse. By using machine learning, AI and predictive modeling, companies are now able to extract actionable insights from massive data sets, enabling faster and more accurate decisions and creating a significant competitive advantage.

This fusion of data science and market intelligence allows companies to go beyond simple data collection and analysis. It allows them to understand their market, customers and competitors on a deeper level,…