How Amazon and Prime make everyday life more affordable for American families

Amazon offers tens of thousands of high-quality, low-priced private-brand products across groceries, home, electronics, fashion, and more—helping all customers save without sacrificing quality. Amazon’s grocery private brands—Amazon Grocery and Amazon Saver—offer more than 1,200 products, with the vast majority priced under $5. Beyond groceries, brands such as Amazon Basics and Amazon Essentials deliver savings on frequently purchased household essentials and clothing staples for the whole family. Customers are increasingly choosing private brands to stretch their budgets—Amazon private-brand purchases continued to grow year over year in 2025, and private-brand grocery growth doubled compared to national brands across the industry.