By Australian Financial Review
Publication Date: 2026-06-12 06:33:00
“But as companies become more serious about how they want to use AI in the enterprise, they are taking the time to bring their data together, clean and consolidate that data so that AI can also work much more effectively.”
Adam Beavis, Vice President and Country Manager for Australia and New Zealand at Databricks.
More and more companies are embedding AI into operational workflows, from software development and analysis to reporting, forecasting and customer-facing processes. Rather than viewing AI as a standalone technology initiative, many are integrating it into the systems and decisions that drive day-to-day performance.
This development represents a challenge that many companies initially underestimated. While AI tools are relatively easy to deploy, scaling responsibly and effectively requires solid data foundations.
“That’s probably the most important thing,” Beavis says. “If you don’t have really good data and…



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