By abcnews
Publication Date: 2026-04-15 18:30:00
Fashion has always been a little different than other industries. Consumers don’t just buy because they need something. They buy because they are bored, influenced or just browsing.
That makes it a perfect place for technology to influence the way we shop. Fashion sales are driven by cyclical trends and volume.
Much of the industry relies on overproduction followed by constant cycles of markdowns to clear inventory. Sales aren’t just occasional events. They are integrated into the way the system works.
And now a new level of AI technology is beginning to accelerate this system.
Prices are already starting to change
Dynamic pricing has been around for years. We see it most clearly in flights and ride-sharing, where prices often increase the more you search, especially when there is a clear intention to pay for the service.
But in fashion, demand is not always linked to necessity. This is why pricing doesn’t just reward urgency. It can also reward patience.
This suggests that dynamic…
