Fast fashion giant H&M is facing intense scrutiny after announcing plans to create digital clones of its models using artificial intelligence (AI) tools. The Swedish company said it will initially create 30 AI doppelgangers of its models, to be used in social media posts and marketing campaigns instead of real humans.
As per a BBC report, the clothing retailer said the models would retain rights over the digital…
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https://www.ndtv.com/world-news/h-ms-plan-to-use-ai-clones-of-human-models-sparks-backlash-nothing-is-authentic-8043859
