By Business Wire
Publication Date: 2026-02-26 21:20:00
The new role reflects a conscious, practical approach to AI in public affairs
WASHINGTON, February 26, 2026–(BUSINESS WIRE)–Recognizing the growing role of artificial intelligence in the public affairs industry, Herald Group has appointed Colin Hensel as Senior Director of Digital and AI Innovation and Analytics to lead the company’s strategic evaluation and application of new digital tools.
The public affairs industry is in a time of rapid change, with new tools impacting everything from research and analysis to communication and measurement. Herald Group is taking a deliberate, strategic approach to this transformation, prioritizing practical application over novelty and ensuring that innovation strengthens – rather than replaces – good judgment and trusting relationships.
In his new role, Hensel will lead the company’s efforts to evaluate new digital and AI tools, with a particular focus on how analytics and data-driven approaches can improve…
