In just a few short years, artificial intelligence (AI) has transitioned from a futuristic concept to an operational reality in retail. As consumers increasingly embrace AI-powered tools — from generative AI platforms like ChatGPT to customer service chatbots — retailers are presented with an exciting opportunity to optimize the customer experience. However, along with this potential for transformation come some significant challenges that need to be addressed.
A Sea Change in…
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https://www.retailtouchpoints.com/features/executive-viewpoints/harnessing-ai-to-transform-the-customer-experience-in-retail-opportunities-and-challenges
