by: Steven Matz, Partner Growth and Strategy Lead – AWS
By: Vincent Petit, AWS Marketplace Business Development – AWS
The consulting services business is undergoing a structural shift. The line between services and software is blurring. AI is reshaping how customers discover and evaluate providers. Traditional coverage models don’t scale to reach new customers, new geographies, or new segments without proportional headcount investment. Partners that invest in digital channels alongside traditional sales motions can reach buyers they’d never have found otherwise. AWS Marketplace is becoming central to this shift.
AWS Marketplace gives consulting partners a go-to-market channel that operates alongside their traditional sales motions, accelerating deals, reducing cost of sale, and reaching new customers without proportional headcount investment. The infrastructure is now in place to make AWS Marketplace work for how consulting partners sell and deliver….
https://aws.amazon.com/blogs/apn/grow-your-services-business-through-aws-marketplace/
