Google’s Universal Cart Goes Live and Retailers Are Already Pushing Back – Startup Fortune

Google’s Universal Cart Goes Live and Retailers Are Already Pushing Back – Startup Fortune

By Ron Patel
Publication Date: 2026-10-17 00:38:00

Google launched Universal Cart on October 15 across Search and the Gemini app, but Walmart, Target and Sephora only support select checkout options, not full handoff. Senator Elizabeth Warren has sent Google a letter raising antitrust and privacy concerns, with a response deadline attached.