Google’s subscriptions business is booming — and AI is a big reason

Google said it now has 350 million paying subscribers across its services — another boost to what is becoming an increasingly important part of the search giant’s business.

The company’s subscriptions business grew 19% year over year in the first quarter of 2026, Google said on Wednesday. That was in line with the 19% growth that Google also saw in Search.

That jump for subscriptions was primarily driven by YouTube and Google One, the company said.

Speaking on the company’s Q1…