Google’s Next Fitbit Sounds Exactly Like a Whoop Clone

“It’s a first of its kind… in a way,” says Golden State Warriors point guard Steph Curry in a sponsored Instagram post. He’s referring to the band around his wrist, saying it will impact health and wellness to offer a “new relationship with your health.” The post ends with the Google logo, implying that this is the tech giant’s next health wearable.

By all appearances, it seems like a Whoop clone, which is to say it’s a screen-less wearable that may be yet another way to sell users a new hardware-based health subscription.

We know little beyond that. Bloomberg reported based on an anonymous source that Google-owned Fitbit has plans to launch it later this year. The device will have “basic features” out of the box and it will, indeed, try to entice users into some sort of subscription. The band itself sports athletic orange accents along a gray band, but we don’t yet have confirmation of what sensors are included.

This new band is likely…