By Luis Rijo
Publication Date: 2026-11-14 20:03:00
Google on November 12, 2026 added the ability to create, update and delete responsive YouTube ads to version 5 of the Display & Video 360 API, according to a post on its Advertising and Measurement developer blog signed by Trevor Mulchay of the Display & Video 360 API Team. The change covers four kinds of YouTube & partners line items, leaves instant deal buying and single-format YouTube ads outside the API, and still requires the line items and ad groups that hold the ads to be built in the Display & Video 360 interface or through Structured Data File uploads. Version 5 remains a public beta, and Google says it may still make breaking changes to it.
In Short
Google has updated the beta version of its Display & Video 360 API so software can create, change and delete responsive YouTube ads, the kind that adapt to in-stream, Shorts and in-feed placements. This affects agencies, trading desks and ad tech vendors that automate YouTube buying, because the ad itself, often the most…
