By Luis Rijo
Publication Date: 2026-11-08 05:36:00
Google on November 4, 2026 released version 1.9 of its Data Manager API, adding support for Google Ads call conversions, a list of the exact records that failed or drew warnings during processing, and a new lead ID field that Google says cannot yet be used for attribution. The changes were set out in a Google Ads Developer Blog post signed by Lindsey Volta on behalf of the Data Manager API team.
In Short
When someone sees an ad, phones a business and later becomes a customer, the business can now tell Google about that call through the same data pipe it uses for other offline sales, as long as it scrambles the caller’s phone number first. Google will also now say exactly which rows in an upload went wrong, instead of only how many did. That matters to anyone sending phone leads or offline sales back to Google Ads, because those records feed how automated bidding values each call, and one more piece of the old Google Ads API work can now run through Data Manager.
