By Marta Martinez
Publication Date: 2026-03-24 00:00:00
Today’s consumer journey is continuous and dynamic, yet most brands struggle with disconnected retail partners, media inefficiencies and measurement gaps. The next wave of commerce media requires a unified solution that reaches shoppers at every touchpoint — and moves as fast as they do.
With Google’s Commerce Media Suite, brands and retailers can reach audiences across Search, Shopping, YouTube, Display and even CTV — in the same tools brands already know: Display & Video 360, Search Ads 360 and Google Ads.
This week, we’re bringing new collaborations to connect the commerce ecosystem and supercharge performance with retailer insights.
Connecting retailer insights with the power and scale of YouTube
We’re excited to announce that Kroger Precision Marketing is collaborating with Display & Video 360 to help advertisers reach Kroger shoppers across YouTube and third-party inventory.
Brands can now activate Kroger’s shopper audiences, built from retail purchase signals,…
