Google has introduced new ad formats that allow brands to link short videos to their ads on the search engine, with AI-generated text summaries to accompany them. Additionally, Google has launched a tool that enables companies to create AI-generated product images based on previous marketing campaign photos and images that reflect their brand identity. Shannon Smyth, founder of A Girl’s Gotta Spa, has been using Google’s AI imaging tools to generate images for social media, email newsletters, and her Amazon store.
The use of AI-generated images in advertising is on the rise, with companies like Meta and Amazon also offering similar tools to help advertisers create attractive visuals without the need for expensive design resources. While some consumers may find AI-generated ads off-putting, particularly in the fashion industry, smaller e-commerce businesses see the potential benefits of using AI tools to enhance their marketing efforts.
Overall, these AI tools are meant to save time and resources for businesses, making it easier for them to create appealing visuals for their ads. However, the impact of AI-generated advertising on consumers remains to be seen, as some may prefer more authentic and traditional marketing approaches. Despite potential concerns, many businesses, especially smaller ones, are finding value in using AI tools to stay competitive in the digital marketplace.
Article Source
https://www.wired.com/story/google-ai-shopping-clothes-fit-different-bodies/
