Google Tests Direct Flipkart Buying Through Gemini And AI Mode In India: 11 outlets compared | NewsCord

Gemini adds Flipkart Buy

Google began testing a feature in India that lets some shoppers buy products from Walmart-owned Flipkart directly through Gemini and AI Mode, with a “Buy” button on select Flipkart product listings. The “Buy” button takes users directly to a Flipkart checkout flow without leaving the AI interface, and the early test remains limited to some users and a small selection of products including smartphones, electronics, and mobile accessories. Google plans to roll out the experience more broadly later in October ahead of India’s festive shopping season, one of the people told TechCrunch.

Google’s spokesperson told TechCrunch that the company is “always testing new features and experiences to help people discover and connect with businesses more easily,” while the company has no further details to share. Other users continue to see regular product listings from Flipkart in Gemini and AI Mode without the option to buy them directly from the AI…