Google Tests Ad Formats That Push Attractions Bookings: Scoop

Google is testing new ad formats for attractions like Disneyland California and Universal Orlando, Skift has confirmed, inserting sponsored links from multiple experiences platforms into a booking module.

If you search Google for “Disneyland California,” for example, you may see a booking module labeled “Sponsored Tickets & Tours,” featuring ads from Headout, Trip.com, and Klook.

Clicking through on Klook’s advertised price of $104, users are shown a range of ticket option