By Luis Rijo
Publication Date: 2026-10-03 20:00:00
Google’s official WordPress plugin, Site Kit, now detects purchases, add-to-cart actions and form submissions coming from a fixed list of third-party plugins, sends those events to Google Analytics and turns them into a goals report inside the WordPress dashboard. Google Search Central publicized the feature, called Site Goals, in a LinkedIn post on September 15, 2026, eight days after Site Kit version 1.187.0 removed the feature flag that had kept it from the general user base.
In Short
Google’s free WordPress plugin now notices when visitors buy something or fill in a form, and it shows those results on the website’s own dashboard. This mostly affects small shops, publishers and lead-generation sites that never set up conversion tracking in Google Analytics, because the plugin now sends those events on their behalf and can pass them to Google Ads as well. The reports only appear if you connect Google Analytics and use one of the supported shop or form plugins, and the detailed…
