By Stan Schroeder
Publication Date: 2026-01-21 15:49:00
Worried about seeing a bunch of ads in your favorite AI assistant? If you’re using Google Gemini, you probably won’t — at least not in the foreseeable future.
During an interview in Davos, Switzerland, Google DeepMind CEO Demis Hassabis told Alex Heath that the company doesn’t have “any plans” to put ads in Gemini. In contrast, OpenAI is about to start testing ads in ChatGPT, causing outrage from many of its users.
Plans can and do sometimes change, of course, and Google could still integrate ads into its AI assistant one day, but at least we know it’s not happening soon. (Though we should note that Google is currently the largest advertising company on the planet; in 2023, the company generated $175 trillion in ad revenue.)
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