By TechRepublic Staff
Publication Date: 2026-08-18 16:55:00
Google Pixel Tag and Apple’s second-generation AirTag both cost $29 for one tracker and $99 for a four-pack, so price does little to separate them. The bigger question is which phone ecosystem you already use.
Pixel Tag is built for Android, while AirTag requires Apple hardware and an Apple Account. Google’s tracker also will not reach stores until November 11, so its range and battery claims remain vendor figures for now.
Google unveiled Pixel Tag alongside the Pixel 11 lineup on August 12. According to Google, it pairs with Android 9 or later through Fast Pair and uses Find Hub to locate tagged items outside Bluetooth range.
Pixel Tag vs AirTag 2 at a glance
| Feature | Google Pixel Tag | Apple AirTag 2 |
|---|---|---|
| Price | $29; $99 four-pack | $29; $99 four-pack |
| Best for | Android users | Apple users |
| Tracking network | Find Hub | Find My |
| Sharing | Up to 10 people | Up to 5 other people |
| Precision finding | UWB + Bluetooth Channel Sounding | Second-gen UWB |
| Battery | Replaceable; up to 1 year… |


