By Ben Schoon
Publication Date: 2026-02-02 17:35:00
The Google Pixel brand has been growing steadily in recent years and, as the smartphone market as a whole faces a rocky year in 2026, Pixel is expected to see the “strongest growth” compared to other big names.
In a breakdown of SoC shipments in 2026, Counterpoint predicts that Google Pixel, on the back of its Tensor chip, will see the largest growth year-over-year by a wide margin, and it could be higher than what was already expected too. The smartphone market as a whole, measured by SoC shipments, is expected to shrink by around 7% in 2026 due to the ongoing memory shortage and rising component costs.
As such, and as we’ve heard before, Google Pixel and other brands working on in-house chip designs are expected to weather the storm better than others. Counterpoint explains:
Chinese OEMs are likely to be hit the hardest, while Apple and Samsung are better positioned due to integrated supply chains and a continued shift toward premiumization…….
