By Sharath Bulusu
Publication Date: 2025-12-17 00:00:00
At Google Pay, our mission remains constant: making payments and commerce simple, fast, and reliable to unlock a brighter financial future for all Indians. In keeping with this, today we are announcing new updates designed to help build financial confidence for everyone, from reimagining everyday credit and empowering the next generation, to helping small businesses grow and thrive as digital-first enterprises.
Reimagining Everyday Credit with ‘Flex’
In India, while digital payments have become ubiquitous, transactional credit remains underpenetrated. We see an opportunity to simplify and reimagine this experience for the next generation of card users.
Introducing Flex by Google Pay, a UPI-powered, digital, co-branded credit card designed to simplify and elevate the entire card experience for India’s financial needs. With Flex, we’re making everyday credit as ubiquitous as UPI payments, offering a simplified experience that enables users to apply and receive their card within…
