Google opens Analytics user groups to API control with 14 new methods

Google has added 14 methods to the alpha version of its Google Marketing Platform Admin API that let organizations create user groups, manage who belongs to them and grant organization-level roles to users or groups through code. The developer changelog dates the change to September 18, 2026. Google Analytics followed with its own release note on October 5, 2026, describing the same capability under the name “User Groups Admin API.”

In Short

Google built a way for companies to manage teams of Google Analytics users with software instead of clicking through settings screens one person at a time. This matters most to large advertisers and agencies that add and remove dozens of people from their analytics accounts. The tool is still an early test version, and Google’s own pages describe it in slightly different ways, so some details about what it can and cannot do remain unclear.

What changed on September 18

The changelog for the Google Marketing Platform Admin API carries a single…