By Yun Chee Foo
Publication Date: 2025-11-14 06:03:00
BRUSSELS, Nov 14 (Reuters) – Alphabet’s (GOOGL.O) Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust regulators’ call for it to sell part of the business to address conflicts of interest.
Regulators on both sides of the Atlantic are targeting Google’s ownership of tools used by advertisers and publishers along with its ad exchange AdX, which sits in the middle.
Sign up here.
The European Commission, which acts as the EU competition watchdog, fined Google 2.95 billion euros ($3.4 billion) in September for favouring its own online display technology services to reinforce AdX’s central role.
It said this behaviour harmed competitors, advertisers and publishers and gave the company until November to come up with measures to end conflicts of interest along the adtech supply chain, suggesting a sale of part of the business.
Google said on Friday that it had submitted its proposal to the EU…
