Google Mandates Further Verification For US And Canada Financial Ads

By PYMNTS
Publication Date: 2026-10-20 15:00:00

Google is bringing to the United States and Canada a Financial Services Verification program that already protects 2 billion internet users in 42 countries from financial scam ads, the company said in a Tuesday (Oct. 20) blog post emailed to PYMNTS.

The program will be implemented in the U.S. and Canada in early 2027 and will build on the identity verification program Google already has for advertisers, according to the release.

Financial Services Verification adds a specialized check to validate an advertiser’s credentials before they run certain financial adds. It requires them to demonstrate they are authorized by relevant regulators or recognized registries, per the release.

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Google introduced this type of verification in the United Kingdom in 2021 and most recently expanded it across Europe,…

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