Google lowers search profile requirements

Google lowered its requirements for search profiles, ensuring that more creators are eligible for a custom display in Search, while it’s also expanded its alerts for copyright violations, making it easier for YouTube channels to remain aware of concerns that could impact their monetization opportunities.

First, Google’s search profiles provide a centralized presence for brands and creators within the company’s search results. That includes a header image and links to articles, videos and social posts, It also lets users follow brands and creators directly from the listing.

Google updated the presentation of search profiles in June, and now, it’s lowered the…