Google Launches $100 Fitbit Air Without a Screen to Rival Whoop

Google Launches 0 Fitbit Air Without a Screen to Rival Whoop

By Samantha Kelly
Publication Date: 2026-05-07 14:00:00

Alphabet Inc.’s Google on Thursday launched the Fitbit Air, a $100 screenless fitness band aimed squarely at taking on Whoop Inc. and other makers of health and fitness wearables that forgo displays.