Google is dialing up the pressure for more employees to use AI — and not just engineers

Google is ramping up pressure for more employees to use AI — and it’s not just software engineers who are expected to embrace it.

In recent weeks, managers at Google have informed some workers in non-technical roles that they are also expected to use AI in their workflows, four employees familiar with the changes told Business Insider.

In some cases, non-technical staff have been explicitly told that their AI use would be considered in their performance reviews later this year, two of the employees said.

The changes mark the next phase of Google trying to infuse AI into every corner of the company. Last year, Google told some software engineers that using AI was being formally made part of their job expectations, Business Insider previously reported. Google leaders have said that AI is increasingly responsible for code generated at the company.

Like its peers, Google has been encouraging employees to use AI in the hopes it will make them more productive….