By Jesse Williams
Publication Date: 2026-06-11 16:09:00
Google’s effort to embed listings directly into its world-dominant search engine just expanded nationally as the tech mega-company leans into the scramble for listing control and display.
Starting this summer—but currently limited only to mobile—consumers across the country will see entire listings with photos, pricing, home characteristics and the identities of listing agent and brokerage right in Google when they search for something like “homes for sale” in the markets that have joined the program.
The program is a partnership with HouseCanary, a real estate data and software company, which previously announced deals with three MLSs (including the national My State MLS) to get their listings in Google’s search results. Details of those deals weren’t immediately available, but HouseCanary has advertised the program as “free” for MLSs.
“As real estate marketplaces face unprecedented fragmentation, this program gives brokers and…
