Google: Forced syndication would permanently expose its ad systems

Google: Forced syndication would permanently expose its ad systems

By Anu Adegbola
Publication Date: 2026-01-23 01:24:00

Google is asking a federal judge to pause the DOJ’s antitrust remedies, warning that forced search and ad syndication would expose its proprietary technology and hurt advertisers.

The argument appears in a new affidavit from Jesse Adkins, Google’s director of product management for search and ads syndication, filed Jan. 16 in support of the company’s motion to pause Judge Amit Mehta’s final judgment while it appeals.

The big picture. Adkins’ affidavit centers on damage that can’t be undone. It warns of forced exposure of proprietary ad technology, harm to advertisers, and loss of control over query and pricing data.

  • Mehta’s final judgment would require Google to license its search results, features, and search text ads to any “qualified competitor” for five years, on terms no worse than its current deals.
  • Google argues that enforcing these remedies before the appeal is resolved would trigger immediate and irreversible harm.

Risk…