Google faces ‘break-up’ fears again, this time for its $3 trillion-plus business – The Times of India

Google faces ‘break-up’ fears again, this time for its  trillion-plus business – The Times of India

By TOI Tech Desk
Publication Date: 2025-11-23 04:34:00

Google‘s advertising technology empire is facing a potential dismantling as a federal judge weighs whether to force the tech giant to sell off key business units—a move that would mark the first major break-up of a Big Tech company in the modern internet era and threaten a cornerstone of its $3.64 trillion business. Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia heard three hours of closing arguments Friday on remedies for Google’s illegal ad tech monopoly, with the Justice Department demanding the forced sale of the company’s AdX exchange and other aggressive measures. The stakes are enormous: Google processes 8.2 million ad space requests every second and collects a 20% fee from publishers, according to The New York Times, making advertising technology critical to funding its dominance across search, video, and artificial intelligence. But Judge Brinkema signaled deep concerns about timing. With Google certain to appeal and the case…