By Anu Adegbola
Publication Date: 2026-06-01 17:34:00
Google is consolidating measurement and audience activation workflows across its advertising platforms. New Data Manager API capabilities allow advertisers and partners to send offline conversion data to multiple Google Marketing Platform destinations and improve Customer Match performance with IP-based matching.
What’s happening. The Data Manager API now supports offline conversion event uploads to Campaign Manager 360, Search Ads 360 and Display & Video 360. The update expands the API’s role as a centralized data ingestion layer across Google’s advertising ecosystem.
Advertisers can now use a single schema to send conversion data across multiple Google products, replacing fragmented workflows that previously required separate integrations. The API also supports encrypted user identifiers, including email addresses and phone numbers, and allows events to be routed to multiple destinations in a single request.
Between the lines: Google is encouraging…
