Google said Wednesday (April 16) that it strengthened its use of artificial intelligence (AI) in the ad safety realm to protect consumers and its advertising ecosystem by making more than 50 enhancements to its large language models (LLMs) in 2024.
“These updates sped up complex investigations, helping us identify bad actors and fraud signals — like illegitimate payment information — during account setup,” Alex Rodriguez, general manager of ads safety at Google, said in…
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https://www.pymnts.com/google/2025/google-bolsters-ad-safety-efforts-with-enhanced-ai-tools/
