Google Answers If Some Sites Can Ignore GEO And Just Focus On SEO

Google’s John Mueller answered a question about industries in which Generative Engine Optimization (GEO) does not matter. His answer showed what it looks like from Google’s point of view.

Generative Engine Optimization And SEO

Businesses have been demanding solutions for ranking in AI-based search and if people are lining up with cash in hand to buy something people are going to sell them what they’re asking for.

Consultants focused on AI search optimization have popped up while established SEOs have reluctantly began offering those services while also affirming that it’s just SEO.

Most SEO plugins now offer the ability to generate LLMs.txt, a file that points LLMs to LLM-optimized markdown content, which no search engine or AI chat actually uses… But the customer is always right.

Industries Where GEO Doesn’t Matter?

Bluesky member @galloni.net asked:

“@johnmu.com, are there industries where GEO simply doesn’t matter yet? I’m thinking about sectors like adult,…