By Matt G. Southern
Publication Date: 2026-06-05 14:57:00
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet.
What Shows Up In Analytics
Once a profile is linked, a Google Business Profile section appears in your reports. It includes seven metrics: interactions, website clicks, calls, directions, messages, bookings, and menus. You create the link in the Analytics Admin panel, under Product links.
What The Link Doesn’t Do
If you link more than one profile, Analytics combines the metrics across all of them. You can’t segment or filter by an individual location. The metrics also can’t be used in explorations, comparisons, or filters, and the integration doesn’t work for subproperties.
Analytics keeps Business Profile data for six months. Reports won’t show anything older, even if your Analytics date range goes back further.
Analytics also…
