Google allows Gmail and Photos data for personalised ads in Search, Gemini

Google’s updated privacy policy allows Google Search, Gemini and other services to use content from connected Gmail, Drive, Calendar, Meet and Google Photos accounts to personalise advertisements.

The policy took effect on Oct. 16. Google says it will not use content from Workspace apps or Google Photos for personalised ads unless a user chooses to connect an app to services including Search or Gemini.

The previous policy said Google services did not use data stored in Workspace apps and Google Photos to deliver personalised ads. The revised wording adds an exception for data held in apps a user has connected to Google services.

Google said Search may use summaries and excerpts from connected Workspace apps to…