Google aims to dodge breakup of ad business as antitrust trial wraps

Google aims to dodge breakup of ad business as antitrust trial wraps

By Jody Godoy
Publication Date: 2025-11-21 11:08:00

Nov 21 (Reuters) – Alphabet’s (GOOGL.O), opens new tab Google will make its final plea to avoid a breakup of its advertising technology business in a U.S. court on Friday, as the Department of Justice’s antitrust case draws to a close.
Google has so far come away largely unscathed from a bipartisan government legal crackdown on the dominance of Big Tech – a push that began during the first term of President Donald Trump.

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But that could change, depending on what U.S. District Court Judge Leonie Brinkema in Alexandria, Virginia, decides.

Brinkema ruled in April that Google holds two illegal ad tech monopolies, and is now considering what the company must do to restore competition. The DOJ and a coalition of states have asked the judge to make Google sell its ad exchange, AdX, where online publishers pay Google a 20% fee to sell ads in auctions that happen instantly when users load websites.
At an 11-day trial that began in September, DOJ attorneys sought to convince…