By Matt G. Southern
Publication Date: 2026-11-09 16:30:00
Some Google Ads accounts are showing a beta page called Asset activity, which gives advertisers weekly insight cards about their ad creative.
Google Ads practitioner Anthony Higman posted a screenshot on LinkedIn on Nov. 6, calling it an AI feature he likes, and asked whether everyone had it. In his screenshot, the cards suggest new headline themes, point to top-performing headlines and report an increase in searches for legal consultation guidance. The only reply to his post, as of Nov. 9, said no.
When I checked on Nov. 9, I couldn’t find any mention of Asset activity on either Google Ads Help or the Google Ads announcements page.
What The Page Shows
Asset activity is located in the Assets section of the Google Ads menu (between the Assets report and Videos) and has a Beta label.
The insight cards on the page carry a weekly update label. Each card includes a category, date range, headline and View details link, plus feedback options.
In Higman’s screenshot, the cards can be…
