By Anu Adegbola
Publication Date: 2026-01-15 19:18:00
Google Ads is adding account-level placement exclusions, letting advertisers block unwanted inventory across all campaigns from a single setting.
What’s new. Advertisers can now apply one exclusion list at the account level. Exclusions apply across Performance Max, Demand Gen, YouTube, and Display campaigns. Previously, blocks had to be set at the ad group or campaign level.
How it works. Once a placement is excluded at the account level, Google Ads automatically prevents spend on those websites, apps, or YouTube placements across all eligible campaigns.
Why we care. Placement controls have long been fragmented. Managing exclusions campaign by campaign was time-consuming and error-prone — especially for large accounts. This update simplifies brand safety and efficiency at scale.
The big picture. As Google pushes more automation-heavy formats like Performance Max, advertisers have demanded stronger guardrails. Account-level exclusions give brands…
