Giants believe the deal with the AI ​​company is a good decision that will expand the fan experience at Oracle Park

Giants believe the deal with the AI ​​company is a good decision that will expand the fan experience at Oracle Park

By Shayna Rubin
Publication Date: 2026-04-07 03:14:00

The Giants’ deal with AI company ElevenLabs is intended to improve the experience for fans at Oracle Park.

Santiago Mejia/SF Chronicle

Artificial intelligence invades Oracle Park. His arrival will be gradual.

The San Francisco Giants announced Monday that it has entered into a multi-year agreement with ElevenLabs, an artificial intelligence company.

On the first day of the partnership, her group, including the CEO, moved into their newly named ElevenLabs suite next to the press box on the lower level. The suite remained in place for Salesforce until Monday’s Giants game against the Philadelphia Phillies.

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The Giants said in a statement that this partnership will “use AI voice and audio technology throughout the ballpark to enhance the fan experience.”

What exactly that means remains to be clarified, said Bill Schlough, the Giants’ chief information officer, who has been with the team for 28 years.

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