Gen Z job warning as new trend set to destroy 80 per cent of industry

Gen Z job warning as new trend set to destroy 80 per cent of industry

Sabri Suby said AI-generated influencers like Aitana Lopez (right) are massively popular online and people might not be able to tell the difference between someone who is real and fake. (Source: Supplied/Instagram)

Artificial intelligence (AI) is advancing at such a rapid rate that it could wipe out as many as 80 per cent of paid influencers in just a few months. In years gone by, content creators could earn hundreds to tens of thousands of dollars for a few social media posts.