Formula 1 Champion Lewis Hamilton Partners with IBM for Major Enterprise AI Campaign Launch

Formula 1 Champion Lewis Hamilton Partners with IBM for Major Enterprise AI Campaign Launch

New brand campaign features voice of seven-time Formula 1 World Champion and Scuderia Ferrari HP driver Lewis Hamilton in television spots

ARMONK, N.Y., Sept. 3, 2025 /PRNewswire/ — IBM (NYSE: IBM) today launched its newest brand campaign,…

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