For the love of God, stop calling your AI a co-worker | TechCrunch

Generative AI comes in many forms. Increasingly, though, it’s marketed the same way: with human names and personas that make it feel less like code and more like a co-worker. A growing number of startups are anthropomorphizing AI to build trust fast — and soften its threat to human jobs. It’s dehumanizing, and it’s accelerating.

I get why this framing took off. In today’s upside-down economy, where every hire feels like a risk, enterprise startups — many emerging from the famed…