By Stephen Foley
Publication Date: 2026-05-16 22:21:00
new York | EY has retracted a study on loyalty rewards programs that contained apparent AI hallucinations and fake footnotes – the latest example of a professional services firm misled by the new technology.
The study, used by EY consultants in Canada to market their cybersecurity business, used fabricated data, misattributed quotes and referenced a McKinsey report that doesn’t exist, online researchers found.
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Financial Times
