Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’? | AdExchanger

Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’? | AdExchanger

In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers.

Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising…

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