In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers.
Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising…
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https://www.adexchanger.com/data-privacy-roundup/does-googles-u-turn-on-fingerprinting-open-new-opportunities-or-is-it-irresponsible/